Red Bee Media, a leading global managed provider of broadcast and media services, has entered into a partnership with the Swedish streaming innovator Nenda, strengthening the company’s efforts to transform the global B2B TV market. Nenda will use Red Bee Media’s Managed OTT and distribution services to provide the hospitality industry with a unique streaming service and deliver the next-generation TV experience in hotel rooms worldwide.
The service, powered by Red Bee Media’s Managed OTT and Distribution Services, will offer hotel chains a cost-effective, content-rich and highly customizable streaming service that is uniquely integrated with booking systems and loyalty programs. The service will provide hotel guests with a completely new TV experience with high-quality, personalized and on-demand programs during their stay, far from the linear and impersonal content offered in hotels today. For example, guests will be offered channels and content based on the country the guest comes from as well as individual preferences. In the future, Nenda plans to launch similar services for other segments, including restaurants, bars and clubs, hospitals and nursing homes.
”Even in the most modern hotels, the TV offering is often the same as in the 90s, where the guest has to scroll through unsatisfactory content in a foreign language, which leads to frustration rather than an entertaining experience. We want to change this and have ambitious goals, as we plan to change and revolutionise the B2B segment for TV and streaming on a global scale – and the visitor industry is just the beginning. With Managed OTT and distribution services from Red Bee Media, we can offer the best possible platform to our customers,” says Anders Hässel, CEO and founder of Nenda.
Red Bee Media’s managed OTT services are built on a cloud-based and open standard technology that supports a wide range of use cases, including premium live events, linear channels, catch-up and video-on-demand. This, combined with Red Bee Media’s global channel store, will give Nenda and their customers access to an archive of thousands of channels from global providers.
”We are proud and delighted to be part of Nenda’s journey from the very beginning,” says Steve Nylund, CEO of Red Bee Media. ”Our Managed OTT offering is at the forefront of the industry and by working with Nenda we can demonstrate its potential to enable all types of businesses to benefit from the opportunities to stream video content.”
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About Red Bee Media
Red Bee Media is a leading global media services company with more than 2,500 media service and broadcast experts. With its headquarters in London, UK, Red Bee Media provides services from 11 hubs around the world. Every day, millions of people on all continents watch TV programs planned, managed, and broadcast by employees of Red Bee Media. Every year, the company delivers 4 million hours of programming in more than 60+ languages for over 500 TV channels. Red Bee Media’s OTT services include live transcoding of 233 channels for broadcasters and 119 standalone channels to 1.7 million subscribers. The company’s portfolio includes more than 10 million movies and program titles, available in over 25 languages, and a picture database containing over 90 percent of all programming available on traditional TV, VOD, and SVOD. Red Bee Media also provides over 200,000 hours of subtitling each year – more than 70,000 hours are live. Red Bee Media is an employer with a clear focus on embracing diversity and creating an inclusive workplace throughout the organization. www.redbeemedia.com
Om Nenda
”The ”hotel experience” is a well-known term that describes a ”better than home” feeling; however, the TV experience in hotels is worse than what guests experience in their homes. Today’s technological solutions are also both expensive and complex for hotels to manage.
The streaming service Nenda is the solution to the problem: An all-in-one streaming service with movies, sports, linear channels and a rental store. Today the company is in discussions with the largest hotel chains in the Nordic region, and demos are booked after the summer.
The TV market in the hotel industry is a global market with several billion euros in revenue and there are a total of more than 16 million hotel rooms, a number that is growing rapidly. Nenda has global ambitions for all B2B segments, but is initially launching in the Nordic region with a focus on hotels. The company will then expand to other geographic markets and business segments. For more information, visit nenda.com
For more information, contact
Jesper Wendel, Head of Communications, Red Bee Media
[email protected]
+33(0)786 63 19 21
Anders Hässel, CEO & Co-founder, Nenda AB
[email protected]
+46 (0) 70 885 23 02
Carl Johan Barnekow, Head of Marketing & Co-founder, Nenda AB
[email protected]
+46 (0) 736 88 92 37
