post-image 16 april 2020

LG Nordic & Nenda Join Hands to Upgrade the B2B TV Experience

Stockholm, 16th April 2020. Tech giant LG and Swedish B2B streaming service Nenda are now pairing up to renew the TV experience within the B2B market. Under the new collaboration, LG will be adding Nenda’s streaming app in the LG Content Store. This will allow LG customers from across the globe to have easy access to Nenda’s B2B streaming app. Not only does this give clients a novel, hassle-free and on-demand streamed TV option, it also serves as a noticeable achievement for Nenda.

Jani Palonen, Sales Director LG B2B says, “Here at LG, we are passionate about the Hospitality TV industry’s future. We always work with a discipline for innovation, which is why we have added Nenda to our umbrella of partners. Nenda and LG have a shared vision to deliver something new and improved to the B2B TV sector that creates progress in the value chain for everyone. We look forward to seeing Nenda’s progress.”

The solution will provide a wide range of customers with a unique entertainment option that reduces costs and complexity. Nenda is the first streaming player on the B2B market to offer both linear channels and on-demand content all in one single app. Nenda’s aim is to replace traditional linear alternatives to offer an upgraded, immersive and interactive TV experience to all LG professional clients.

“We have leveraged the latest technology to provide an entertainment solution that is not matched by any other provider in B2B TV market. Working with LG and being included in their LG Content Store is a memorable milestone for us. Together, we can accomplish the goal of revolutionizing Europe´s B2B TV market,” says Per Romild, Head of Sales & Co-founder at Nenda.


For more information please contact:

Per Romild, Head of Sales & Co-founder, Nenda AB, [email protected], +46 (0) 76 525 27 61
Carl Johan Barnekow, Head of Marketing & Co-founder, Nenda AB, [email protected]+46 (0) 736 88 92 37

Fredrik Lundqvist
, Nordic Marketing Manager B2B, LG Electronics Nordic AB, E-post: [email protected], Phone: +46 (0)70960082
Jani Palonen, Nordic Sales Director B2B, LG Electronics Nordic AB, E-post: [email protected], Phone: +358 (0)45 353 6866

About Nenda
Nenda is a streaming service from Stockholm that aims to update the TV entertainment offered in the B2B markets today. Using a flexible technical platform, Nenda connect companies with the most exciting content suppliers with the ambition to increase viewer satisfaction, reduce complexity and increase revenues for their customers. In one broadband powered interface Nenda replaces traditional cable and satellite solutions which enable guests to watch both linear channels and on-demand content of the highest quality. Going forward, Nenda plans to roll out tailored solutions for all B2B segments, including restaurants, bars, clubs, hospitals and elderly homes. For more information please visit

About LG Electronics Nordic Business Solution.
LG Electronics Nordic Business Solution serves B2B customers in the Nordic digital signage, systems integration, lodging and hospitality, healthcare, education, government and industrial markets. Based in Stockholm Sweden with its dedicated sales, engineering and customer support team, LG Electronics Nordic Business Solutions delivers business-to-business technology solutions for all types of needs in business environments. LG Electronics Nordic AB is the Nordic subsidiary of LG Electronics Inc., a $49 billion global force in consumer electronics, home appliances, mobile communications and B2B. For more news and information on LG Electronics, please visit or