TV4 Media and Nenda Enter Content Deal
Stockholm, 20 February 2020 – Swedish B2B TV innovator Nenda has announced today its new distribution rights agreement with Swedish broadcasting conglomerate TV4 Media. The deal gives Nenda B2B distribution rights to some of the most prominent and iconic linear channels in Sweden. The deal, together with Nenda´s existing linear channels and uncontested on-demand content, puts Nenda at the forefront of the B2B TV industry.
TV4 Media is the single most established TV conglomerate in Sweden and it commands Sweden’s largest audience for commercial TV channels. The commendable TV4 Media repertoire includes TV4, Sjuan, TV12, TV4 Fakta, TV4 Film and TV4 Guld, along with C More’s highly popular linear film channels, TV series and sports channels.
Nenda will now be able to leverage the most notable content watched on a national scale and integrate it within their B2B TV infrastructure.
“We here at Nenda are very excited to have signed with TV4 Media. This deal is a very meaningful and game changing milestone for Nenda because it is a testament of the value creation that our unique business strategies bring to content providers, to our customers and to the end-consumers within the B2B sector. We are now excited to showcase a better-than-home experience to the B2B consumers and the increased revenue potential to our partners,” says Anders Hässel, CEO and Co-founder at Nenda. —Ends—
For more information, please contact:
Anders Hässel, CEO & Co-founder, Nenda AB
+46 (0) 70 885 23 02
Carl Johan Barnekow, Head of Marketing, Nenda AB
+46 (0) 736 88 92 37