post-image 06 February 2024

Nenda is experiencing significant growth, receives backing from Andreas Lind and Johan Hernmarck

– Reshaping the Digital Out Of Home landscape with a blend of streaming services and digital signage.

Mediatech company Nenda, previously renowned for revolutionizing the B2B TV market in the Nordics with a unique streaming service, now receives support from Andreas Lind (Visual Art) and Johan Hernmarck (Provider Capital). The infusion of fresh capital and the invaluable industry expertise are set to propel Nenda’s business growth even further.

Johan Hernmarck, known for a series of notable tech investments within the B2B segment, and Andreas Lind, former CEO of Visual Art (pioneers in Digital Signage), are jointly investing SEK 7 million in Nenda alongside existing shareholders. Founded in 2019, Nenda was the Nordic region’s first and only streaming service for businesses. In addition to investment, Andreas Lind will contribute to the board, leveraging his extensive knowledge and experience in both corporate management and in the advertising deal.

Since the beginning of 2023, Nenda has introduced the new format “EffectTV,” which combines streaming services and digital signage. EffectTV allows business owners to create their own broadcasting schedules, blending tailored entertainment with relevant advertising messages in their own environment. The channel has proven highly effective, particularly in terms of advertising recall and boosting on-premises sales for business owners.

– “For me, it feels both natural and exciting to contribute to the continued development. Nenda’s innovative approach holds significant potential,” says Johan Hernmarck.

– “Nenda has found the kind of Win-Win-Win concept necessary to disseminate advertising placements in public spaces today. Dynamic content and engaging entertainment are the future. What EffectTV can achieve in driving sales is just the beginning,” says Andreas Lind.

The majority of businesses using the streaming service are gyms and bars, but bowling alleys, waiting rooms and restaurants also show promising results. Currently, Nenda’s 645 screens reach about one million people in public spaces every month. Among Nenda’s content partners are TV4 Media, Warner Bros. Discovery, and Scanbox. They also have content providers in the adventure, travel, and lifestyle categories, with short formats well-suited for silent viewing. Furthermore, Nenda is developing entirely new program formats showcasing everything from extreme sports and virtual running to quiz TV and bloopers from America’s Funniest Home Videos. The goal is to distribute Sweden’s best entertainment to commercial venues.

– ” Situational factors from the environment where the screens are located, combined with the high-quality entertainment surrounding the ads, provide an attractive backdrop for all types of selling messages. Those accustomed to advertising in traditional DOOH can expect an even more precise influence opportunity and a media channel to build engaging relationships with the target audience.

Independent polls have shown high recall for content displayed on Nenda’s screens. EffectTV reaches a joyful audience during social moments, often when people are with friends, planning trips and their consumption in general, in environments where they spend anywhere from 10 minutes to 2 hours. On average, there are 60 interactions per person with selling messages, resulting in approximately 60 million contacts for the screen advertisements each month,” says Carl-Johan Barnekow, CMO and co-founder of Nenda.

Previous investors in Nenda include Manfred Aronsson, former head of MTG Sweden and C More Entertainment, Casper Bjørner, former Nordic head of The Walt Disney Company, Björn Lifvergren, who built up BTI Studios, a billion-dollar company delivering subtitling, and Carl Palmstierna, former partner at Goldman Sachs International.