post-image 02 May 2024

Mathias Lind assumes the role of Advertising Manager at Nenda

Mathias Lind assumes the role of Commercial Director and takes charge of advertising sales for Nenda’s latest venture, Effect TV. With his extensive background in the media industry, Mathias will spearhead the sales of advertising slots and forge creative partnerships with brands seeking visibility in public spaces. Having worked with esteemed companies such as Bonnier News, Generate Partnerships, Schibsted, and Bauer Media, Mathias brings the perfect blend of experience to this role.

Nenda Effect TV warmly welcomes Mathias Lind to the team, where he will leverage his long and successful career in the media industry to contribute to the company’s growth strategy. Having served as Head of Sports & Entertainment at Bonnier News and Sales & Marketing Manager at Klart.se (Schibsted), two of the leading media conglomerates in the Nordics, Mathias played a pivotal role in developing and implementing successful marketing strategies. Furthermore, as a partner at Generate Partnerships, he packaged and sold complex sports rights to create valuable business opportunities.

– We are thrilled to welcome Mathias Lind to our team at Nenda. With his impressive experience and expertise in the media industry, we are confident that Mathias will play a key role in driving our growth journey forward, says Anders Hässel, CEO and founder of Nenda.

– The first time I heard about Nenda, I became curious and interested. Public screens where visitors spend extended periods of time. This is something we can package and make compelling for many clients because it’s about providing customers with a marketing channel that delivers both effectiveness and attention, says Mathias Lind.

Warmly welcomed to the Nenda family, Mathias!